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Praxis Online Marketing
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Getting Your Customer's Attention |
Whether you've been in business a few months or a few years, the only way to succeed and get to profitability is to reach the right audience at the right time. A consumer or a business looking for the service or product that you are offering, with the available money to spend and the need or desire to acquire your product.
Interactive Marketing or Internet Marketing delivers on the promise of successfully marketing to an audience of one. The question becomes are you marketing to the right audience of one? The one that wants your offering!
Before the Internet, the most successful direct marketers were catalog companies. By use of the Post Office a catalog of products that "enriched" the consumer lives were delivered to your home and in the quiet of your sanctuary, you the consumer dreamed of how the products would "improve" your life. In the era of the digital consumer, we find that the Internet has replaced the catalog, but it also has changed the passive interaction of "getting the catalog from the post office and browsing at your leisure" to a more intriguing practice:
The continual search and the freedom to find what we want, when we want it in the sanctuary of our home or at our office. The consumer determines what they want, when they want it, and how much to pay for it. Thereby the evolution of the search engine and the shopping comparison websites. According to IDC, In 1996 there were 48 Million people routinely using the Internet. In 2006 there were 1.1 Billion users and by 2010 the expectation is for 1.6 Billion. Another report recently indicated that 43% of internet users are actively searching for products or goods to buy and that their number one complaint is how there's a lack of information on the products they want. 58% state that the online shopping experience is overwhelming, frustrating or confusing.
What does this mean? It means that there active folks looking to buy good products online and they need to know about your offering in simple easy to understand, not frustrating or overwhelming way. You as a small online entrepreneur have a significant opportunity to make money! Sell your product or service to an audience that wants it and has the money to pay for it!!!!
To reach your audience you need to implement an integrated Interactive Marketing Campaign: Search Engine Marketing, Pay Per Click Advertising, Viral Marketing, Affiliate Marketing, Email Marketing, ROI & Conversion Tracking.
Request a free marketing proposal or a free web development proposal today!
Let us help you put your product in front of the folks that want to buy what you are selling!
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