Praxis Online Marketing

The art and science of promoting a product or services over the Internet to a global audience. Low cost of distributing information to elicit an instant response. Presenting information to a consumer precisely when they want it or need it most.

These are the promises of Online Marketing. The reality is that it requires a true level of expertise and understanding of strategy and business and a serious commitment and investment of time to get any of these results. Before you can achieve a global audience for your product or service you must understand that Internet Marketing is not only an art, it is indeed a science.

The first lesson of starting an online business is that it goes well beyond creating a pretty website to promote your product or service. If you are like most small business owners starting to expand into the Internet, you may have bought into the hype that says all you have to do is start a website and the orders will start rolling in. In recent history their have been much said about websites that were overnight successes. And although it is true it has happened to a few lucky individuals; no one ever talks about the hundreds of thousands of websites that have been launched with a "great idea" that failed.

The key to a successful marketing campaign is the understanding of the analytics behind any promotion. So you ask yourself:

• How do I learn about Internet Marketing?
• What do I have to do?
• Can I do it myself or do I have to hire an expert?
• How much will it cost me to hire someone?
• How much time will I spend trying researching and learning?
• Can my business afford the time to become a marketing expert?

You can buy a book or spend hours online researching and learning about Internet Marketing and then through lots of trial and error you will most likely end up getting some attention for your product and if you are lucky you may even do better than most. But, think about it... when you came up with your business idea was becoming an expert online marketer part of the plan?

You have a great idea, a great solution, a terrific product or are looking to make some money online while providing a terrific service. Perhaps your goal is to quit your job, become financially independent. Spend more time with your family. Whatever your motivation to start this new venture, admit it building marketing plans and strategies, monitoring and analyzing the marketing campaign was not on the original plan.

A lesson learned early on in my career, "Your people will make you or break you"..... Surround yourself with the best people and you will succeed. Be the expert on your business and us to be your marketing experts.